C4 SaaS • 2025 - Present

Sales & Marketing Operations Specialist

Built and improved CRM, onboarding, and automation systems that supported day-to-day sales execution.

Overview

This role was about turning business requirements into cleaner operational systems. The work covered CRM setup, automation design, lead handling, QA, documentation, and day-to-day system delivery across tools like GoHighLevel, n8n, Make, Zapier, and Synthflow.

Key Contributions

Built workflow systems that supported lead handling, follow-up, appointment flow, and internal execution.

Connected platforms through APIs, webhooks, Twilio, Voiceflow, and Google Workspace to keep operational handoffs cleaner.

Supported full delivery from requirements gathering to testing, QA, documentation, and deployment.

Helped structure multi-step automations used across lead handling, follow-up, and operational support workflows.