Original reporting and attribution
Distinguish reporting, analysis, and opinion. Link original sources and identify material uncertainties rather than presenting speculation as fact.
Authorship and imagery
Identify the author and publication date. Credit photographs and label illustrative or AI-generated imagery.
Corrections and updates
Correct material errors transparently. Use an update date for substantive changes, not to make an old story appear new.
Commercial relationships
Clearly label sponsored material and disclose relevant commercial relationships.